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Ipsos Vantis Demand Express
Powerful. Fast. Affordable.
The Ipsos Vantis Demand Express (DX) is a powerful, fast, and affordable new concept testing system. Demand Express is used to test your company’s new product ideas and to evaluate competitive products. Demand Express is different from other concept research in that it evaluates each concept against normative data amassed by Ipsos Vantis over 20 years—over 20,000 cases studied in technology, durables, services and health sectors.
Demand Express is research with legs, written with a business focus for business leaders. Demand Express weaves together research fact, database benchmarks, and expert point-of-view to address demand potential, key market segments, and critical success factors for marketing efforts. Deliverables include:
- Performance Summary: An overview of market potential
- Market Success Score: A market proven demand measure, scaled for easy interpretation
- Key Measure Scorecard: Key survey score performance vs. Vantis Database benchmarks
- Key Market Segments: Demographic, media habits, and information searching behaviors of those likely to buy
- Critical Success Factors: Phrase-by-phrase reasons why people will buy, based on a concept highlighter exercise
- Top 5: The elevator pitch – the top 5 phrases that reach and persuade the most consumers
- Message Power: Overall message score vs. normative benchmarks
- Buzz Meter: Word-of-mouth potential vs. normative benchmarks
Schedule
To participate, simply provide Ipsos Vantis with your new product concept(s) or indicate which competitive product you would like us to study. Three weeks later we’ll provide you with a comprehensive report based on consumer feedback. In 2010, the program is scheduled to run quarterly in the U.S., with operations to be expanded internationally. If the schedule below does not meet your needs, inquire about running separate waves, which are conducted frequently according to client demand.
| Q1 |
Feb 17, 2010 |
Feb 23, 2010 |
Mar 12, 2010 |
| Q2 |
May 19, 2010 |
May 25, 2010 |
June 18, 2010 |
| Q3 |
Aug 12, 2010 |
Aug 17, 2010 |
Sept 7, 2010 |
| Q4 |
Nov 22, 2010 |
Nov 30, 2010 |
Dec 21, 2010 |
Parameters
Demand Express is a quantitative program, requiring a minimum sample size of n=150, and it can be upsized to n=300.We recruit a general consumer population online. Concepts targeting B2B, physician, or customer samples require custom waves that can be run in conjunction with the quarterly program or on a separate schedule. The questionnaire is standardized to streamline preparation and fieldwork.
To Get Started
- Costs: $2,500 (n=150) or $3,500 (n=300)
- No startup costs
- No minimum number of concepts to participate
- Standardized screener, questionnaire, and report template