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Ipsos Vantis — Linking Innovation Research to Financial Outcomes
Ipsos Vantis is Ipsos Marketing’s innovation consultancy. We specialise in forecasting sales for new and restaged initiatives, identifying key drivers of demand, and optimizing product offerings for profit – all prior to market entry.
Clients work with us to predict demand, optimize features and pricing, and assess the return on marketing investment on new product ideas and changes to existing products in these sectors:
- Automotive
- Alcohol & Beverages
- Business-to-Business
- Durable Goods
- Energy Services
- Entertainment & Toys
- Financial Services
- Home & Garden
- Hospitality
- Insurance
- New-to-the-World
- Personal Care & Apparel
- Pharmaceutical & Health
- Retail
- Technology & Consumer Electronics
- Telecommunications
- Transportation
- Utilities
- Other Services sectors
What makes us unique?
- Forecasts are based on data and facts, not judgment. Our approach is based on quantitative survey data and marketing mix models.
- Category dedicated and validated models.
- A normative database of over 15,000 previously tested concepts.
- We are the only company that specializes in this for these industries, and we’ve been doing it for more than 20 years.
- Our system permits more accurate and objective financial assessment, faster cycle time, and reduced development costs.
Ipsos Vantis Provides Reliable Answers to Key Strategic Questions
- Which of my product ideas have the greatest appeal and should have high development priority?
- How good is my product idea compared to others tested and launched?
- What is the likelihood this product/program/feature will help me attract and/or retain customers?
- Which features under consideration for this product will generate profit for our company?
- Which combination of features should my new product include to generate the greatest usage?
- How do I optimize my service offerings to acquire new, profitable customers?
- What fee structure and level will allow me to meet my business plan?
- How many customers will use this new product and what will the balances/usage be?
Our Tools
Our tools and approaches are tailored to each stage of the innovation process – from concept development through optimization, forecasting and post-launch assessment – linked to real-world results:
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DemandExpress – Demand Express is a quarterly, concept testing program that packages together a set of powerful Vantis analyses, leveraging our database of over 15,000 new product and service cases.
DemandScan – Quantifies and prioritizes new product opportunities early in development by assessing their true market potential. It uses normative data and validated demand estimation models to quantify the potential for each offering.
Concept Designer – Optimizes product design and/or pricing strategies on sales or profits using tools such as conjoint/discrete choice and a proven forecasting model. Forecasts demand of your product.
Market Simulator – Accurately forecasts sales volume for new products. Our unique approach combines our validated models with our clients’ marketing plans to provide a precise forecast.