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Shopper & Retail Tools

For more information on any of these tools contact:
Gill Aitchison
Fabio Martins

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Shopper Understanding overview in emerging markets

A research solution to understand basic shopper insights for a category in an emerging market, using a standard, harmonised approach to minimise cost.
This consistent approach provides information for both global management and local trade & brand teams.
A combination of observation, qualitative and quantitative research and modelling.
A workshop to translate the findings into local actions.