Promo@Retail » Shopper & Retail » Industry Solutions » Ipsos Marketing

Shopper & Retail Tools

For more information on any of these tools contact:
Gill Aitchison
Fabio Martins

A method of understanding the level of demand for different promotional mechanics, the degree of switching that would occur and the impact on share of market.
Differences between alternative shopper types (e.g. brand users, named retailer shoppers etc.) can be measured.
The “task” of choosing a product reflects what shoppers actually do - the respondent evaluates several elements (price, brand, pack size, format, promotion etc) “conjointly”.
Their attention is drawn equally to all attributes, so the promotion is neither emphasized nor overestimated.

Overall impact of promotions versus other levers.
Share of choice for different promotions and by different competitor scenarios.
Volume & value shares versus competitor brands/SKUs to show the impact on competitive set.
Source of volume – where gains/losses would come from in a switching scenario.
Interactive Simulator spreadsheet model to test alternative scenarios.