More About – Shopper & Retail

Shopper & Retail Tools

Global President: Gill Aitchison
Head of Global Knowledge Center: Fabio Martins
In Canada, contact: Peter Milic
For other local contacts, please contact Gill Aitchison for the latest information.

Workshops/meetings with end users (client & customers) at the beginning of the process to identify how the Shopper data collected will be used
In depth surveys to understand shopper behaviour combining qualitative or quantitative tools + relevant technological or other observational tools
Leading edge segmentation analysis for shopping missions and typologies and driver analysis to explain behaviour
Calibration with known data (sales/EPOS/Loyalty card) – depending on availability
Translation of findings into actionable Retail driven strategy at the final Workshop