Forecasting Successfully in Today's Ever-Changing Market?
Marketing keeps evolving. You no longer mass-market your brands; why do you trust a mass-market forecasting model?
Developing successful products is harder in today's rapidly changing market. It often requires:
- Selectively targeting your brands
- Creating new categories and/or usage occasions
- Developing breakthrough products to drive incremental business
Designor, Ipsos' forecasting approach, meets the challenges of the new marketing paradigm. With a relentless focus on Competitive Context and Drivers of Success, the Ipsos Novaction model delivers forecasts that answer your toughest questions because it's rigorous, adaptable and versatile.
Designor can deliver:
- Accurate forecasts for niche brands
- The most insightful diagnostics in the industry
- Detailed source of volume for all of your brands
- Powerful "push and pull" market simulations to optimize sales potential.
Are you sure it's not time for something different?
To learn more about how Ipsos is addressing the challenges of forecasting in today's ever-changing market, please read our Ipsos Minute.
I would welcome the opportunity to discuss the Designor approach and how it can help you launch more successful new products.
Steve Perry
Senior Vice President & General Manager
Ipsos Novaction
T: 203.840.3431
E: steve.perry@ipsos.com