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Novaction Forecasting Expertise
Ipsos Marketing, Consumer Goods and Novaction, respective leaders in marketing research and sales forecasting, offer superior client service and methodological expertise to better meet your needs on a global basis in the Consumer Goods sector.
By combining our consumer goods forecasting and marketing research capabilities into a unified force, we have created a powerhouse of innovation and brand building research expertise that will seamlessly address your business issues at every stage of your brands' lifecycles.
Novaction boasts a comprehensive market research system that integrates consumer behavior with advanced marketing models and statistical methods and allows us to forecast demand and optimize products with exceptional accuracy.
Novaction's methodologies, analyses and recommendations are rooted in 30+ years of experience.
- Experience with companies in more than 55 countries
- Evaluation and consulting on more than 50,000 product concepts in over 250 categories
- A robust, global database
Novaction uses proven, validated forecasting models.
- New Brands: Forecasts within 9% of actual, on average.
- Restaged Brands: Forecasts within 4% of total volume, on average
- Established Brands: Forecasts within 2% of annual volume, on average
Learn more about Novaction's cornerstone products below or contact your local Novaction representative.
Designor® Range: Accurate Forecasts with Unmatched Diagnostics and Simulation Capabilities
Predicts how well your new product will perform in-market versus its direct competition and is especially relevant at a stage when the whole mix is not yet finalized but there is a need for reliable business potential assessment. Unlike other forecasting models, Designor uses a behavior-driven and self-calibrated model which eliminates the need for norms and can be applied to any consumer goods product category -- with either a broad or narrow consumer target -- in any country. The model uses key survey measures linked to in-market success, a competitive framework to ensure realism, and a detailed marketing plan. Trial and volume potential can be maximized through simulations of concept improvements and positioning and different marketing plan scenarios. Designor delivers a Year I and Year II forecast along with deep diagnostics of mix performance compared with the competition.
» Learn more about Designor
As the world-leading competitive simulated test market system, Designor Shelf provides concept and product evaluation and Year I and Year II forecasts with comprehensive diagnostics. It is especially relevant at the final stage of full mix validation prior to launch or relaunch. With over 10,000 new products optimized and benchmarked against more than 55,000 competitive products, Designor is the most realistic forecasting system in the world. Designor includes competitive exposure, copy impact (if copy is available), shelf (package) impact, simulated purchase, and competitive diagnostics on key success drivers. The Designor forecasting model has been validated, producing estimates within 9% of actual sales on average. Designor Shelf enables you to maximize ROI by providing unmatched simulation capabilities, including both marketing plan changes (push simulations) and changes in ad copy/positioning, packaging, pricing and product delivery (pull simulations) and competitive reaction.
For more information about Novaction products and solutions, please contact your nearest Novaction representative.