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Ipsos’ Market Landscape Approach Launches Globally

Ipsos Marketing, Consumer Goods has launched its innovative Market Landscape approach globally. With Ipsos’ Market Landscape, clients obtain a consumer-centric view of the marketplace that pinpoints white space opportunities for new product development and allows for optimization of current brand positioning.

Ipsos Marketing has extensive experience in conducting these landscape studies and customizes each one to address unique client issues.

Many clients have already leveraged the power of Ipsos’ Market Landscape approach to address a variety of business challenges, including:

  • Determining how product categories interact and identifying what opportunities exist for new products and product innovations -- at both the local and global levels.
  • Uncovering consumer perceptions of a new competitor in a category, determining if the competitor would steal market share and identifying ways to combat the threat.
  • Differentiating a current brand from the competition in a saturated market and motivating light and medium users to increase purchase frequency.

Market landscape can be integrated into virtually any attitude and usage study and can also be used in tandem with concept testing to determine if new concepts fit with white space opportunities.

To learn more, please download our Market Landscape Overview.