Recent changes in the market have transformed traditional approaches to pharmaceutical marketing. As payors, patients, caregivers, nurses and myriad other stakeholders play increasingly important roles in brand success, marketers must seek innovative ways to effectively and efficiently meet the dynamic needs of multiple stakeholders.
| Recorded Webinar: |
July 7, 2009 |
| Duration: |
60 minutes |
| Speakers: |
Elys Roberts - President & CEO, Health - Ipsos Marketing
Paul Snyderman - Market Research Officer,
Health - Ipsos Marketing
Sharon Paik - Vice President, Health - Ipsos Marketing |
To help you meet the evolving needs of the market, Ipsos has developed a comprehensive and structured approach to understanding the key dynamics driving your market and delivering specific, commercially-oriented recommendations to execute on opportunities uncovered in your marketplace.
Hosted by individuals with over two decades of client-side experience in the pharmaceutical industry, this online seminar sheds light on the issues currently affecting the marketplace, as well as inherent opportunities. Moreover, we explore The Healthcare Dynamics Model™, a comprehensive approach Ipsos Health developed in response to new multi-customer markets to help you understand the key dynamics driving the market, as well as future opportunities for growth:
- Obtain a systematic, comprehensive view of your market, including the opportunities and barriers which currently exist for your brand
- Identify gaps in perception among key stakeholders
- Discover how to identify key nodes of ‘leakage’ in your market, and which factors have the greatest impact on your brand’s growth
- Determine the balance of influence among key stakeholders, allowing you to invest marketing dollars in the customer types with the greatest impact on each key node of leakage
- Gain actionable, specific guidance to increase opportunities for your brand