Webinar: Innovate and Build Your Energy Brand with Cost-Effective Custom Online Communities

Proprietary online panels can be a significant cost-saver and provide strategic advantage to Energy companies looking to conduct ongoing online research. This is particularly relevant during the current economy when research budgets are tighter than they have ever been, yet research teams are asked to deliver more with fewer resources.

Register for this online presentation to learn more about the cost-savings and functionality offered by Ipsos' interactive custom panel solution – an all-in-one, full-service market research platform called Interactive Forum (IAF) panel software. IAF provides clients with direct online access to valuable up-to-the minute data about customer preferences, drivers of satisfaction, purchase motivators and virtually any research question you can think of.

By attending this session, you will hear directly from two Ipsos senior members about a faster and cheaper way to get research surveys out to your customers or consumers and real-time data back to your marketing and executive decision-makers. And you can stretch your market research budget further by employing this cost-effective tool. The more you use it, the lower the cost-per-interview!

A few of the key benefits of building your own proprietary custom panel include:

• Cost-savings – a one-time targeted respondent recruit eliminates high sample costs often associated with ad-hoc research.
• Speed of access – targeted survey respondents are always available to answer only your questions and online reporting allows real-time access to detailed results.
• Volume of studies – survey your target audience as often as 2-3 times a week (dependant on panel size).
• Custom segmentation and targeting of survey respondents – complement existing CRM data or build new groups based on recruiting variables or new data.
• Customized, targeted content/creative testing – survey respondents already have a familiarity with your brand and product/service allowing you to ask deeper and more focused questions about new ideas.

Ipsos was among the first research firms to develop a proprietary custom panel software tool – the Interactive Forum (IAF). Since the launch of IAF software in 2005, Ipsos has recruited hundreds of thousands panelists to become members of proprietary client-owned panels and has launched thousands of IAF surveys on behalf of many large, multi-national clients across a range of industries.

Learn more about how to harness the power of custom panels by registering now.