I’d Like to Thank the Academy…
10 Secrets to Winning the Oscar® for Innovation

Creating successful new products is increasingly challenging in the high-stakes world of consumer packaged goods. Changing consumer needs, increased competition, and an unpredictable economy drive the need for faster, more efficient and more successful CPG innovations.

This session will provide you with practical guidelines for increasing your chances of introducing a successful new consumer packaged good product. Based on decades of experience developing, testing, and forecasting new CPG innovations, Ipsos Marketing's Secrets to Success will cover such topics as:

• Designing an effective innovation process to follow
• Recognizing the type of innovation you have and how to treat it
• Avoiding common concept testing traps
• Understanding your competitive advantage
• and more

Ipsos Marketing, Consumer Goods is delighted to invite you to a complimentary breakfast during which we will share 10 secrets to developing "award-winning" innovations.