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Pacific Coast Builders Conference

June 17 - 19, 2009
San Francisco, CA

Join Ipsos at this year's annual PCBC Conference to hear from leaders in America's homebuilding industry. This year, experts from Ipsos will be presenting two topics at the Conference.

The State and Real Estate of the Union: What's the Home Buyer Thinking?

Are we seeing any light at the end of this tunnel? We know consumers are worried but could lower prices and lower interest rates launch a new wave of home buying? Who are today's home buyers and what's on their mind? If anyone knows, it's international market research firm Ipsos, which conducts the polling for the RBC CASH (Consumer Attitudes and Spending by Household) Index, a monthly national survey of U.S. consumer attitudes. Ipsos researchers Carmen Holley and Hanson Lok will reveal the answers to these questions, based on recent polls conducted with North American consumers.

Guaranteed you will learn:

  • How changing consumer attitudes will impact the way we design and sell homes and communities in the era of the "post-abundance" consumer
  • What has to change before consumers will make a home purchase
  • Top concerns of home buyers today and barriers to overcome for the industry
  • What the profile is of those who are most optimistic and likely to lead the real-estate resurgence

The Many Shades of Green

What's your definition of green? If you ask four different consumers, you'll probably get four different answers. Certainly, builders want to do right by the environment but how do you sell the value of green when there's no one precise idea of what that is? Jeff Etherton of Ipsos will walk you through how different regions and even generations think about green. He'll share his expertise and findings from both qualitative and quantitative research conducted over the years on this very issue. You'll uncover what different consumers have in common and explore ways to speak the universal language of green.

Guaranteed you will learn:

  • What green elements are most appealing to consumers
  • What messages surrounding green resonate with consumers
  • The key reasons to invest in green and whether the current economy has overshadowed green investment

To learn more about this event, please visit PCBC's website.

To learn more about our research methodologies, please contact Carmen Holley.

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