Ipsos Conference on the Human Nature of Successful Marketing
November 28, 2007
Geneva, Switzerland
Join Ipsos and network with your peers at out Human Nature of Successful Marketing event. This complimentary event will address how marketers, brand managers, public relations professionals and advertising executives can better tap into primary human motivations to improve marketing efficacy, create better branded campaigns and develop stronger communications strategies.
Our guest speaker John Hallward, advertising research expert and Ipsos-ASI Director of Global Product Development, will share his thoughts on how our genetic characteristics (emotions, habits, memories, desires, moods, thinking, and motivations) can be leveraged to drive more impactful marketing. By attending this special event, you will hear John discuss the insights published in his new book, Gimme! The Human Nature of Successful Marketing, which explores some of our evolutionary traits and then shows how Ipsos-ASI's advertising databases and R&D confirm that advertising and brand marketing indeed follow our evolutionary features.
When and Where?
Wednesday, November 28 2007
Geneva: Fédération des Entreprises Romandes, from 9:00 until 11:00 – Room B
Welcome breakfast at 8:30 at the Cercle du Rhône, FER top floor, 98, rue de Saint-Jean, 1211 Genève
Lausanne: Royal Savoy Hotel, from 16:30 until 18:30 – Auditoire
A cocktail will follow the conference, 40, Avenue d'Ouchy, 1000 Lausanne 13
How to register
Space is limited and by invitation only. If you would like to attend, please contact isabelle.bouillard@Ipsos.com
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