Ipsos Marketing Research

IIR's The Market Research Event 2007

October 14 – 18, 2007
Los Angeles, CA

Ipsos is pleased to be speaking at this year's premier conference dedicated to innovation in marketing research. Together with the Director of Marketplace Knowledge & Insights for The Coca-Cola Company, Ipsos' David Pring will co-present "Assessing Your Marketscape to Identify Opportunities for Growth / Achieving Shopper Insight to Mutual Advantage".

Referring to a recent study, Coca-Cola and Ipsos will demonstrate how shopper insights research can be used to achieve win-win solutions with the retail trade. The presentation will provide:

  • Considerations for deploying multinational projects in diverse shopping environments.
  • How shopper research is being used to enhance relations and business with the retail trade.
  • Insights into the process for identifying the highest leverage opportunities for both the manufacturer and retailer.

Ipsos will also be revealing the latest developments in customer loyalty research. In a presentation called "Current state vs. Future state: A roadmap to bridge the gap between your current customers and your ideal customers", Timothy Keiningham will show how measures that incorporate customers' key business-centric attitudes and behaviors (Loyalty, Share of Wallet, Profitability) can successfully be used to turn ordinary customers into those ideal customers who are loyal and spend more of their dollars in more profitable ways.

This approach not only enables executives to grow their businesses profitably, but supports the development of the customer-focused organization that is necessary for sustainable growth. By attending this presentation, you will:

  • Learn why current approaches to measuring and managing satisfaction fail in driving the growth executive expect.
  • Understand how programs that integrate loyalty and business outcome measures support development of long-term customer loyalty and business growth.
  • Create customer-focus using key drivers based on turning ordinary customers into ideal customer.
  • See how this approach can create and maintain customer-centricity in a business-focused organization.

To learn more about this year's conference, please visit the IIR website.

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