Home » Knowledge Center » Consumer Goods Library »

InnoScreen® for Consumer Goods

Screen your best innovation concepts – including breakthrough and niche concepts – and obtain actionable recommendations on how to optimize them.

InnoScreen is Ipsos Marketing's global concept screening system that helps manufacturers reduce risk inherent to new product development by providing a maximum trial potential estimate – the InnoTrial Potential™ – and an action plan for concept optimization.

The InnoTrial Potential is an estimate of maximum in-market trial potential and represents the percent of consumers that will ever purchase the product. The InnoTrial Potential has been validated against Ipsos Marketing's Designor® forecasting model for consumer packaged goods. Designor has been validated over 600 times, producing estimates within 9% of actual sales on average (taking into account the full marketing mix, including a detailed marketing plan, advertising, shelf impact and competition).

With InnoScreen, you can screen consumer goods concepts in any category in any country and chooses winners with confidence based on a validated measure of in-market potential.

InnoSceen Advantages…

  • The InnoTrial Potential: An estimate of maximum trial potential that…
    • Evaluates concepts within their competitive landscape
    • Recognizes the potential of breakthrough and niche products
    • Uses market leaders as standards for success
  • Actionable results
    • Recommends which concepts should be pursued based on proven measures of success and the impact of the competitive environment on concept potential
    • Advises on how to turn average concepts into winners
    • Compares key measures to our robust, global database
    • Offers a Year 1 forecast option
  • A global system with a global database
    • Can be conducted worldwide
    • Delivers standardized results tied to Ipsos’ Designor database spanning 55 countries
    • Can compare concepts across categories and countries

Contact us for more information.