Consumer Goods Library

Global Consumer Views

• "Value" Tops Shopping Lists in the Aisles of CPG Consumption
• What Have You Done for Me Lately? Global Consumers Crave Innovative CPG Products
• Saving the Environment without Sacrificing Convenience: Global Consumers Want the Best of Both Worlds
• Freshness, Health and the Environment Matter Most in the Kitchens of the World
• Consumers Sacrifice New Products and Usual Brands During an Economic Downturn

Point of Views

• How Do I Know If I Have a Good Idea
• Focusing the Brand for the Coming Recovery
• Leveraging the Power of Consumer-Led Innovation
• Win the Battle for Market Share
• Is Changing Your Package Worth the Cost?
• Innovation Lessons from Prior Recessions
• Code RED. Relevance. Expensiveness. Differentiation.
• Placing Consumer Needs at the Forefront of Your Brand Extension Strategy
• I bisogni del consumatore in prima linea nelle strategie di Brand Extension
• Three New Product Success Factors You Should Measure, Control and Own
• Innovating for Growth in an Economic Downturn
• How Expensive Is Your Product Perceived to Be?
• Caution: Understand the Potential of the Market Before You Enter
• Forecasting Successfully in Today's Ever-Changing Market?
• Taking a Fresh Look at Measuring Trial Potential for Consumer Packaged Goods Concepts
• Concept Screening: Why Purchase Intent is Losing Its Appeal
• Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies
• Facing Reality with New Line Optimization Techniques
• Sitting in the Director’s Chair for New Product Launches
• Product Testing: Handle with Care

White Papers

• PERCEPTOR®Plus: A Comprehensive, Predictive Approach for Building Strong Brands
• Will Reformulating Your Product Be a Risk to Your Business?
• Choosing the Best Pricing Techniques to Address Consumer Goods Pricing Challenges
• Identifying Ideas Early in the Innovation Process
• Heavier Responders in Online Survey Research: Professional Panel Management Matters
• Identifying the Variables that Drive Shelf Standout
• Actionable Market Segmentation Guaranteed Part 2
• Actionable Market Segmentation Guaranteed Part 1

Webinars

• Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies

Published Articles

• Managing Tomorrow's Brands: Moving from Measurement towards an Integrated System of Brand Equity

Press Releases

• August 13, 2009
  "Value" Tops Shopping Lists in the Aisles of Consumer Packaged Goods Consumption
• July 16, 2009
  What Have You Done for Me Lately? Global Consumers Crave Innovative CPG Products
• June 18, 2009
  Saving the Environment without Sacrificing Convenience: Global Consumers Want the Best of Both Worlds
• June 11, 2009
  Freshness, Health and the Environment Matter Most in the Kitchens of the World
• May 28, 2009
  Ipsos Marketing Wins German Market Research Award for Third Time
• April 30, 2009
  Consumers Sacrifice New Products and Usual Brands During Economic Downturn
• Feburary 19, 2009
  Two New Research Tools Help Clients Build Their Brands