Knowledge Center

Welcome to our library of knowledge.

Ipsos publishes thought leadership on a number of research related topics on a daily basis. Sign up now and receive unlimited access to all of our knowledge resources - white papers, point-of-views, Ipsos minutes, webinars, case studies and more.

General Knowledge

Features

• Beyond the Recession: Understanding and Marketing to the New Consumer (Point of View)
• Collaborative Innovation: Using Interactive Custom Panels to Drive your Next Breakthrough (Point of View)
• Asking Cool Questions: Using Online Custom Panels to Engage Teens in Marketing Research (Point of View)

Consumer Goods

Features

• Managing Tomorrow's Brands: Moving from Measurement towards an Integrated System of Brand Equity (Published Article)
• How Do I Know If I Have a Good Idea (Point of View)
• Focusing the Brand for the Coming Recovery (Point of View)

» Consumer Goods Library

Shopper & Retail

Features

• Win at Point of Sale (Point Of View)
• The A to Z of Global Shopper Insights (Presentation) (PDF)

» Shopper & Retail Library

Health & Pharmaceuticals

Features

• Multicollinearity in Customer Satisfaction Research (White Paper)
• Healthcare Dynamics Model "Go with the (patient) flow" (White Paper)

» Health & Pharmaceuticals Library

Industry & Services

Features

• Demand Express Measures Copy Impact & Buzz (Webinar)
• Online Communities Maximize Your Voice-of-the-Customer Programs (Webinar)
• Leveraging the Travel Behaviors of America's Affluent (Webinar)
• Innovate and Build Your Lottery Brand with Cost-Effective Custom
  Online Communities (Webinar)
• Super-Charging Discrete Choice (Webinar)

» Industry & Services Library