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Lottery & Gaming
As new entries are launched into the already crowded market of Lottery & Gaming, successful operators must ensure that both the products and their advertising are highly targeted to stand out from existing alternatives.
With 20 years of experience conducting gaming marketing research, our Lottery & Gaming team has earned an international reputation for producing the total market intelligence required to build strong business strategies. We employ a broad range of methodologies to support an even wider range of research approaches: market segmentation, game development research, marketing communications, and public policy reviews.
Emerging Market 2009
The Emerging Market is defined as young adults in the general population aged 18-34. They have been sought after by marketers across industries for several years as they are typically characterized as having a large amount of discretionary income and a passion for consumer goods. As a result, this group was impacted by the downturn more than any other age cohort. Whether entering the workforce, the housing market, or starting young families, individuals belonging to this group faced difficult decisions in 2009.
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