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Industry & Services
Ipsos Marketing, Industry & Services is Ipsos’ global brand and innovation research specialisation, focusing on research to support and direct marketing and brand management decisions – from the earliest stages of innovation through brand maturity.
Our work focuses on:
- Consumer and market understanding, including market structure, segmentation and opportunity analyses
- The innovation process, including concept development, testing, optimization, and forecasting.
- Marketing strategy development
- Brand and product positioning and messaging
- Competitive A&U and brand tracking.
We provide tactical direction and a roadmap for implementation based on a deep understanding of our clients’ industries and the market dynamics impacting their businesses, and driven by an unparalleled ability to link research to real-world outcomes.
Our sectors:
We offer a sector focus, working with thought leaders in a range of sectors including:
Our Tools:
We address marketing challenges with flexible solutions. Our global tools and approaches include:
Innovation Research:
Ipsos Vantis, Ipsos Marketing’s innovation consultancy, specialises in forecasting sales for new and restaged initiatives, identifying key drivers of demand, and optimizing product offerings for profit in the services, technology and durable goods sectors – all prior to market entry.