World Class Solutions for More Strategic Insights
At Ipsos Marketing, Consumer Goods we understand that the success of your brand depends on each decision you make during the product life cycle. From the earliest stages of innovation through the maturing of your brand, we provide the solutions you need to make confident business decisions with our world class products and services as well as customized solutions.
Ipsos Marketing, Consumer Goods uses a rigorous and disciplined approach to developing innovative research solutions. And to ensure that our products are not only relevant, but also leading-edge and globally applicable, we have established the Global Product Center (GPC). The GPC brings together dedicated Ipsos Marketing and Novaction methodological experts from around the world to build holistic solutions which integrate thought leadership, Consumer Goods sector knowledge and marketing and forecasting expertise.
Suite of Products in the Ipsos Innovation Process
Early Stage
Perceptor®… Optimizes your positioning strategy for both your current range and for new product development. Perceptor is a global tool that provides you with a true vision of the key drivers of consumers' purchase decisions and helps you to identify competitive threats and to leverage the longer-term triggers of your sales.
Market Landscape™… Provides you with a detailed, consumer-perceived picture of the current marketplace that will enable you to better position new and existing brands, uncover white space opportunities for new product development and integrate concept testing into the market landscape to determine if your new ideas fit with white space opportunities.
InnoScan™… Prioritizes your ideas in terms of which are most likely to succeed when later developed into fully articulated concepts. Used as an interim step between idea generation and concept testing, InnoScan is the ideal quantitative tool for ensuring you invest in ideas with the greatest marketplace potential. By screening your ideas before concept testing, you will develop better concepts and save time and money by: removing sub-par ideas from your innovation funnel early in your innovation process; focusing on developing just your top ideas into new concepts; and increasing your likelihood of developing strong product launches.
Mid-Stage
InnoScreen®… Helps you reduce risk inherent to new product development by providing a trial potential estimate and action plan for each concept tested. As a global concept screening system, InnoScreen is unique because it recognizes that the competitive environment will impact concept potential, especially in saturated consumer packaged goods categories. And, unlike traditional concept screening systems, InnoScreen is careful not to easily dismiss niche and breakthrough products that may not yet appeal to a mass market.
Designor®… Predicts how well your new product will perform in-market versus its direct competition and is especially relevant at a stage when the whole mix is not yet finalized but there is a need for reliable business potential assessment. Unlike other forecasting models, Designor uses a behavior-driven and self-calibrated model which eliminates the need for norms and can be applied to any consumer goods product category -- with either a broad or narrow consumer target -- in any country. The model uses key survey measures linked to in-market success, a competitive framework to ensure realism, and a detailed marketing plan. Trial and volume potential can be maximized through simulations of concept improvements and positioning and different marketing plan scenarios. Designor delivers a Year I and Year II forecast along with deep diagnostics of mix performance compared with the competition.
Line Evolution®… Enables you to make better decisions about which items to include in your product lineup by going beyond the traditional TURF tool to take into account the real-world issues of consumer needs and usage occasions, retail space limitations and stock outages. Line Evolution can broaden your line's reach and revenue potential by uncovering opportunities for you to offer complementary items to fulfill a range of different consumer needs, thus encouraging multiple purchasing that goes beyond variety-seeking.
Pack Evolution®… Evaluates new package design alternatives based on shelf impact, persuasion, brand equity, and variety differentiation. Pack Evolution uses an online methodology that emulates the respondent's real-life shopping experience by allowing the respondent to approach a virtual shelf from a distance and then move in for a closer look. Ipsos has conducted R&D that links key measures used in Pack Evolution to actual purchase behavior.
Late Stage
Price Evolution®… Assesses the value of your product and provides information that allows you to command the highest price in a competitive market. Price Evolution is best leveraged after a product has passed through the initial concept testing stage and is strong enough to compete with similar products already on the market.
Designor® Shelf… As the world-leading competitive simulated test market system, Designor Shelf provides concept and product evaluation and Year I and Year II forecasts with comprehensive diagnostics. It is especially relevant at the final stage of full mix validation prior to launch or relaunch. With over 10,000 new products optimized and benchmarked against more than 55,000 competitive products, Designor is the most realistic forecasting system in the world. Designor includes competitive exposure, copy impact (if copy is available), shelf (package) impact, simulated purchase, and competitive diagnostics on key success drivers. The Designor forecasting model has been validated, producing estimates within 9% of actual sales on average. Designor Shelf enables you to maximize ROI by providing unmatched simulation capabilities, including both marketing plan changes (push simulations) and changes in ad copy/positioning, packaging, pricing and product delivery (pull simulations) and competitive reaction.
Post-launch Stage
InnoTrack™… Identifies consumer motivations and deterrents to trial and repeat for your new product within months of its market introduction so you can determine why your product is meeting – or not meeting – its objectives. While syndicated data reports the level of your product's market performance, InnoTrack focuses on the whys of your product's performance so you can further leverage what's driving market success or take immediate corrective action to meet your launch objectives. InnoTrack provides the information you need to enhance your merchandising or modify your marketing mix – including product, pricing and advertising – even when your trial rate is still relatively low.
SalesBuilder… Improves the ROI of your marketing support through a unique modeling approach that measures the effect of advertising, positioning and brand equity. SalesBuilder captures all of the factors that influence your brand's sales and quantifies the key levers to increase sales. It offers unmatched simulation capabilities including marketing plan changes as well as changes to the brand's copy, positioning, product and price. The result is reduced marketing costs and optimized brand profit.