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Forecasting Expertise

Accurate forecasting starts with a thorough understanding of category dynamics. Consumers evaluate different products and services in diverse ways, depending on risk associated with trial, purchase cycles, category involvement and many other factors. A company’s business model, distribution channels and competitive environment also impact how a product or service should be evaluated in research and how the results are applied in a forecast.

Because this understanding is fundamental to accurate forecasting, our forecasting experts are focused by sector:

Novaction is home to our sales forecasting experts in the Consumer Goods sector.
Ipsos Vantis is our innovation consultancy for Health, Durable Goods, Technology, Business-to-Business and Industry and Services sectors.

Novaction

Ipsos Marketing, Consumer Goods and Novaction, respective leaders in marketing research and sales forecasting, offer superior client service and methodological expertise to better meet your needs on a global basis in the Consumer Goods sector.
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Ipsos Vantis

Ipsos Vantis is Ipsos Marketing’s innovation consultancy for Health, Durable Goods, Technology, Business-to-Business and Industry and Services sectors. We specialise in forecasting sales for new and restaged initiatives, identifying key drivers of demand, and optimizing product offerings for profit – all prior to market entry.
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