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About Consumer Goods
Ipsos Marketing for the Consumer Goods Sector is a worldwide specialization of Ipsos that is dedicated to helping clients build their businesses through innovation.
At Ipsos Marketing, we understand that it is a major challenge for our clients to identify successful ideas early on and nurture them through the innovation process, to market introduction and beyond. For global brands, the challenge is even greater. Whether you are developing a new brand, product or line extension, or relaunching an existing brand, Ipsos Marketing partners with you throughout the process.
With dedicated teams built around specific Consumer Goods category experience, we provide strategic insight throughout the entire marketing research process – from our initial consultation with you straight through to the final results. Our goal is not to deliver data; rather, our aim is to translate insight into implications for your business, so that we can recommend innovation strategies to help you grow your brands.
Our robust toolbox of research products and custom solutions is designed to meet your needs at every stage in your innovation process. Our dedicated Global Product Center (GPC) ensures that our products are not only relevant, but also leading-edge and globally applicable. The GPC brings together Ipsos Marketing and Novaction methodological experts from around the world to build holistic solutions which integrate thought leadership, Consumer Goods sector knowledge and marketing and forecasting expertise.
And because we are global, we have the experience and scope to conduct flawless research around the world with an in-depth understanding of local conditions, cultural sensitivities and target populations. Our products are designed to adapt to any market around the globe with consistent methodologies, measures and deliverables.
When you work with Ipsos Marketing for the Consumer Goods Sector, you work with a true partner. By leveraging our understanding of your brands, your consumers, and the markets in which you compete, we continually deliver more actionable business recommendations than are traditionally provided in the market research industry.