Early Stage

Provides you with a detailed, consumer-perceived picture of the current marketplace that will enable you to better position new and existing brands, uncover white space opportunities for new product development and integrate concept testing into the market landscape to determine if your new ideas fit with white space opportunities.

Identifies your best brand extension opportunities, determines which drivers should be leveraged in extending your brand, and measures the risk of brand dilution.

Enables you to optimize consumer share of choice and increase brand loyalty through a dynamic, predictive model that considers all aspects of your brand's DNA - including rational and emotional elements as well as price.

Enables you to co-create new product ideas with consumers using the latest online technology. Based on "seed" ideas, consumers generate their own ideas, comment on each other's ideas, and ultimately vote on the ideas they think are the best. Clients participate along with consumers in the online ideation forum.

Prioritizes your ideas in terms of which are most likely to succeed when later developed into fully articulated concepts. Used as an interim step between idea generation and concept testing, InnoScan is the ideal quantitative tool for ensuring you invest in ideas with the greatest marketplace potential. By screening your ideas before concept testing, you will develop better concepts and save time and money by: removing sub-par ideas from your innovation funnel early in your innovation process; focusing on developing just your top ideas into new concepts; and increasing your likelihood of developing strong product launches.

Mid Stage

Helps you reduce risk inherent to new product development by providing a trial potential estimate and action plan for each concept tested. As a global concept screening system, InnoScreen is unique because it recognizes that the competitive environment will impact concept potential, especially in saturated consumer packaged goods categories. And, unlike traditional concept screening systems, InnoScreen is careful not to easily dismiss niche and breakthrough products that may not yet appeal to a mass market.

Predicts how well your new product will perform in-market versus its direct competition and is especially relevant at a stage when the whole mix is not yet finalized but there is a need for reliable business potential assessment. Unlike other forecasting models, Designor uses a behavior-driven and self-calibrated model which eliminates the need for norms and can be applied to any consumer goods product category -- with either a broad or narrow consumer target -- in any country. The model uses key survey measures linked to in-market success, a competitive framework to ensure realism, and a detailed marketing plan. Trial and volume potential can be maximized through simulations of concept improvements and positioning and different marketing plan scenarios. Designor delivers a Year I and Year II forecast along with deep diagnostics of mix performance compared with the competition.

Enables you to make better decisions about which items to include in your product lineup by going beyond the traditional TURF tool to take into account the real-world issues of consumer needs and usage occasions, retail space limitations and stock outages. Line Evolution can broaden your line's reach and revenue potential by uncovering opportunities for you to offer complementary items to fulfill a range of different consumer needs, thus encouraging multiple purchasing that goes beyond variety-seeking.

Evaluates new package designs using shelf sets as well as the latest eye-tracking technology, and offers options for Pack Emoti*Vators to delve into emotional motivations and Pack Evaluator to identify eye-catching elements.

Late Stage

Assesses the value of your product and provides information that allows you to command the highest price in a competitive market. Price Evolution is best leveraged after a product has passed through the initial concept testing stage and is strong enough to compete with similar products already on the market.

As the world-leading competitive simulated test market system, Designor Shelf provides concept and product evaluation and Year I and Year II forecasts with comprehensive diagnostics. It is especially relevant at the final stage of full mix validation prior to launch or relaunch. With over 10,000 new products optimized and benchmarked against more than 55,000 competitive products, Designor is the most realistic forecasting system in the world. Designor includes competitive exposure, copy impact (if copy is available), shelf (package) impact, simulated purchase, and competitive diagnostics on key success drivers. The Designor forecasting model has been validated, producing estimates within 9% of actual sales on average. Designor Shelf enables you to maximize ROI by providing unmatched simulation capabilities, including both marketing plan changes (push simulations) and changes in ad copy/positioning, packaging, pricing and product delivery (pull simulations) and competitive reaction.

Post-launch Stage

Identifies consumer motivations and deterrents to trial and repeat for your new product within months of its market introduction so you can determine why your product is meeting – or not meeting – its objectives. While syndicated data reports the level of your product's market performance, InnoTrack focuses on the whys of your product's performance so you can further leverage what's driving market success or take immediate corrective action to meet your launch objectives. InnoTrack provides the information you need to enhance your merchandising or modify your marketing mix – including product, pricing and advertising – even when your trial rate is still relatively low.

Improves the ROI of your marketing support through a unique modeling approach that measures the effect of advertising, positioning and brand equity. SalesBuilder captures all of the factors that influence your brand's sales and quantifies the key levers to increase sales. It offers unmatched simulation capabilities including marketing plan changes as well as changes to the brand's copy, positioning, product and price. The result is reduced marketing costs and optimized brand profit.