Letter from the President

On behalf of Ipsos Marketing, allow me to extend to you a warm welcome.

First and foremost, our greatest priority is to help you build your business. We are not about doing research for the sake of doing research. We are dedicated to helping you:

Build your business while minimizing your risk
Optimize your investment allocations to ensure you get the most out of your market research and marketing budgets;
Improve your ROI from innovation; and
Build stronger and more profitable brands.

We believe that Ipsos Marketing is uniquely positioned in the industry to help you do these things. Why? Because we have brought together our experts from around the world to create a new global organization focused on the Consumer Goods Sector, which merges all of our thought leadership and tools for innovation into one powerful entity. Our new specialization combines quantitative and qualitative techniques, as well as forecasting and modeling tools, so that we can provide you with integrated research programs that will give you a holistic understanding of your markets and consumers, and do so as efficiently as possible.

As innovation specialists, our goal is to uncover the consumer and market insights that serve as the foundation for new product development. Then we translate those insights into winning innovation strategies for your brands. Because we know that your brands are your business.

Whether you are developing a new brand, product or line extension, or relaunching an existing brand, Ipsos Marketing partners with you throughout the process.

Our commitment to you is to be a window into the consumers’ world, and to always challenge, inspire and catalyze your thinking.

Let us show you how we can help you take your business to a whole new level.

Lauren Demar

Global President, Ipsos Marketing, Consumer Goods Sector