Home »

Ipsos Marketing Industry Partners

ESOMAR - European Society for Opinion and Marketing Research

ESOMAR - European Society for Opinion and Marketing ResearchSeveral of our leaders are active members of ESOMAR. Founded in 1948, ESOMAR unites over 4000 members in 100 countries, both users and providers of research. Members come from all industry sectors, from advertising and media agencies, universities and business schools as well as public institutions and government authorities. ESOMAR's mission is to promote the use of Opinion and Marketing Research, for improving decision making in business and society, worldwide. ESOMAR is a pioneer in protecting respondents' privacy. Its Codes of Conduct are constantly reviewed to ensure that researchers guarantee respondents' privacy irrespective of the techniques or the technologies used to carry out research.